With the pandemic (hopefully) nearing its
end, your Moxie Congress (not to be confused with that inutile group
in Washington) has been preparing for the new-normal by updating and
refining many aspects of what we do and how we do it. The revision
of this website is the result of one of these efforts, we hope you
enjoy the results.
As it has been for decades, our favorite beverage is sometimes
the victim of bad press, or usually none at all. Most fine citizens
of these United States and beyond have no clue that there exists a
distinctively different tonic (as we New Englanders refer to soda
pop) called "Moxie" which is the nation's first bottled carbonated
beverage, continuously manufactured since 1885, and which outsold
its competitor (and present owner, Coca-Cola) in the 1920s. The word
"Moxie", meaning guts, vigor, pluck, vitality, and robustness has
been in common usage over the years, but most do not know that the
word came from the drink, not the other way around.
Some of the history of out "tonic" is covered in these pages, as
well as many aspects of its unique mystique. Learn how to become a
member of the Congress and enjoy its benefits. We certainly hope you
decide to join us!
- Canned Diet and Regular Moxie have returned to New England
supermarkets! Apparently this past summer's can shortage has
abated, so 12-packs of our cherished mahogany ambrosia are
reappearing on the shelves!
- Unfortunately, the difficult decision has been made in
Maine to cancel Lisbon Fall's famous Moxie Festival for the
second straight year due to the covid pandemic. Bummer.
- NEMC is exploring ways to have some form of Moxie-related
activity during Maine Moxie Week...stay tuned!
are all about:
From our by-laws: The purpose of NEMC is to serve as an association
of people who are interested in Moxie, the distinctively different
beverage, and who are dedicated to the preservation of its history,
its continued and expanded availability, and to its legendary
mystique as a truly unique icon of the American spirit.
The work and mission of NEMC is to:
1. Be a clearinghouse and focal point for the exchange of
information and knowledge about Moxie-related history,
memorabilia, and collectables.
2. Actively participate in the Moxie Festival (currently held
annually in Lisbon Falls, ME), and in other forums, shows,
exhibits, and events which can generate public awareness and
promote interest in the Moxie legacy.
3. Act as a non-profit consumer interest group to advocate for
the maintenance and furtherance of general availability, high
quality, and traditional product offering of Moxie in
communications and dealings with the Coca-Cola Company (current
owners of the Moxie trademark) and its production and
distribution chain. NEMC neither has nor intends to seek any
business relationship with or financial interest in the
4. Collaborate with the management of the Matthews Museum in
Union ME (birthplace of Moxie founder Dr. Augustin Thompson) in
support of its Moxie Museum wing which has as its centerpiece
the restored Moxie Bottle House/Stand.
5. Conduct an annual
business meeting, hold social events, publish a newsletter, and
generally support Moxie-related activities for the benefit of