first bottle of Moxie, a new uniquely flavored carbonated beverage, was
sold in 1885, then called "Moxie Nerve Food," a healthy concoction of
herbs and roots in an era of strange patent medicines and elixirs.
Created in Lowell by a Maine-born physician, Moxie took the New England
market by storm and through clever and extensive advertising dominated
the beverage market for decades, even outselling Coca-Cola early on.
Trials and tribulations, innovations, sugar shortages, U.S. presidents,
Ted Williams, and MAD magazine are all part of the brand's mystique and
rich 135+ year old history, including the fact that it is now the state
of Maine's Official Soft Drink and fully enjoyed by a solid core of
faithful fans with distinctively different taste buds. Read all about it
in the book Moxie which can be ordered
Presently, the Moxie brand is owned by The Coca-Cola Company (TCCC) of
Atlanta GA who have authorized three bottlers to produce and distribute
the beverage. Click on the graphics below to get to their respective
websites and get more information about them and how to contact them: